Top Business Communications Trends To Keep You Ahead in 2023

How businesses communicate internally and externally has fundamentally changed over the past three years. Learn the top six trends that are here to stay in 2023.

COVID-19 threw us into a completely digital workplace, and the world is slowly moving toward a post-COVID workplace. But not everything is going back to the pre-pandemic status quo. As many employees began to work from home, how businesses communicate changed. Some of those communication trends were best left in 2021 and 2022, but a few are here to stay as we move into 2023. Keep reading to learn the top business communication trends of 2023. 

What are the trends in internal business communication for 2023?

Perfecting communication in a business environment requires active listening, interpersonal skills, and keeping up with the current communication trends that work for your team. Improve your company's internal communication with these four trends: 

  • Simplified communication
  • Keep it in the cloud
  • Privacy & trust 
  • Audio 

1. Simplified communication

Team collaboration is crucial to a productive business. Whether your team is in-person or not, you’ll likely use at least one communication platform to communicate and collaborate. 

Software like Slack, Zoom, and Microsoft Teams have become communication staples for many teams. These platforms have allowed teams to communicate via a singular channel and avoid common barriers to communication

When choosing the right communication platform for your team, keep it simple and be careful to offer only a few applications. 

2. Keep it in the Cloud

Many companies held private servers on-site pre-pandemic. But, as employees work from home, these servers cause blocks for many teams. This caused a shift towards cloud platforms that could maintain the safety and security of the company information without any of the slow-downs that come with on-premises servers. 

Now, as many companies are bringing their employees back into the office, there are questions about whether or not on-site servers should return. But if we’ve learned anything over the past few years, it’s that flexibility is essential, and cloud-based platforms are the key to being flexible. 

Keep internal business communication in the cloud

3. Privacy & Trust

The privacy of data has become a hot topic. Everyone wants to ensure that their data is not being sold or used without their permission. And so, the privacy of your team should be a top priority in 2023. 

This means choosing secure messaging platforms and keeping private information out of unsecured chats or storage locations to keep the privacy of everyone as a top priority.

4. Audio 

Podcasts have long been growing in popularity, but this year, a new way of using podcasts appeared: internal podcasts. More companies are using podcasts inside their organizations as a more engaging way to communicate. They offer the perfect medium to share information that would have otherwise meant long emails or meetings. 

From onboarding to company-wide updates, an internal podcast is a trend we’ve seen a lot of this year, and we don’t expect it to go anywhere anytime soon. 

Internal podcasts is a top trend for 2023

What are the trends in external business communication for 2023?

Business success hinges upon external stakeholders. From customers to investors, maintaining good external communication is essential, no matter your industry. Improve your company's external communication with these four trends: 

  • Chatbots and self-serve customer support
  • IM & DM
  • Short-form video content 
  • Privacy & trust

1. Chatbots and self-serve customer support

If you tried to reach a customer service representative for most companies at the beginning of the pandemic, you likely heard, “due to high call volume, wait times are longer than expected.” While many companies struggled to manage the influx of calls and support requests, using AI to boost customer service efficiency became a top trend, and it’s here to stay. 

From automated chatbots on websites to automated phone answering systems and conversation transcriptions, AI has shaped how companies can assist customers. Not only do these systems help answer customer questions faster, but they also help take the load off of your support team. 

external communication trends for 2023: chatbots

2. IM & DM

Quick messaging platforms have seen a rise in popularity for both brands and consumers. Text messaging has become the top communication tool for Americans younger than 50, and businesses have quickly started taking advantage of this. With a 98% open rate and a 45% response rate, text messaging is outranking email as a marketing tool. This is a trend that will only continue to grow. 

Customers are also choosing to DM brands on social media as a preferred point of contact. Social media DM’s offer a quick and more personal way to chat with a brand. That’s why more and more companies are putting resources into social media DMs. This communication trend is here to stay, so if your business has social media profiles, ensure you keep up with messages. 

3. Short-form video content

With the rise of TikTok and the popularity of short-form videos on social media channels, companies can easily share their brand through video. Creating these short videos offers a chance to make simple, authentic videos right from a cell phone that has the opportunity to reach millions of people. 

The social media landscape changes quickly, and preferred platforms can change often, but short-form video likely isn’t going anywhere anytime soon. 

Short form video content has become a top communication medium for businesses
Photo by Alexander Shatov on Unsplash

4. Privacy & Trust

Privacy and trust aren’t just internal communication trends. The privacy of data is top of mind for many consumers. Many customers are now choosing not to do business with companies that do not offer the privacy of their personal information. As many as 34% of people are willing to switch service providers over data-sharing policies. 

This means choosing secure messaging platforms, keeping private information out of unsecured chats or storage locations, and making your company's privacy policies easy to find and read.

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Main photo by Jason Leung on Unsplash

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